Dr. SATHISH A S

Designation : Associate Professor Senior
School / Centre : VIT Business School
Department : Marketing

Educational Details

P.V.K.N Govt. Degree College, Chittoor

B.Sc.
MATHS, PHYSICS AND STATISTICS
Graduated in 1988

Thangavelu College of Science and Management

MBA
MARKETING
Graduated in 2000

VIT Business School, VIT, University

Ph.D.
MANAGEMENT
Graduated in 2013

Research Details

Areas of Specialization
  • MARKETING
  • RETAILING
  • SERVICES
  • BRANDING AND MARKETING RESEARCH

: 2
: 5

Books / Book Chapters Published Details

Title Publisher Published Year
Towards Managerial Excellence – challenges and choices Macmillan advanced research series 2011
Consumer Behaviour and Contemporary Marketing Strategy Excel India Publishers 2018

Awards & Recognitions Details

  • Won the best paper award in the Vth International Conference on management research 12th and 13th February, 2011 organized by BIM, Trichy. Sathish A.S. and Ramakrishnan Venkatesakumar , ― Segmenting the Shoppers, In-store shopping experience and the role of personal interaction in evaluating store attributes: A study on Indian retail industry, in ATHENAEUM 2011
  • Research Award by VIT for the years 2016, 2017, 2018, 2019 and 2020

Other Information

Editorial Experience : Editorial Board Member of the ―International Journal of Marketing Services‖ published by the Canadian Center of Science and Education