Dr. SIVAKUMAR A

Designation : Professor
School / Centre : VIT Business School
Department : Marketing

Educational Details

Agricultural College & Research Institute TNAU Coimbatore

B.Sc
Agricultural
Graduated in 1990

TNAU Coimbatore

MBM
Marketing
Graduated in 1992

Karnatak University

Ph.D.
Marketing
Graduated in 2003

Research Details

Areas of Specialization
  • Marketing
  • Retailing
  • Financial Services
  • Agribusiness
  • Healthcare

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Books / Book Chapters Published Details

Title Publisher Published Year
Retail Marketing Excel Books 2008
Global Giving and Performance Metrics In Social and Sustainability Marketing Productivity Press 2021
Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue In Social Marketing in Action Springer 2019

Awards & Recognitions Details

  • IIBF Macro Research Award 2019
  • Founder of India Community of Practice AACSB Intnl
  • Jury member AIMA New Delhi’s case competition
  • Mentor of startup cases at NACRA USA
  • Resource person and Volunteer for AACSB

Other Information

Editorial Experience : 1) South Asian Journal of Business and Management Cases and 2) Emerald Emerging Market Cases