Dr. Venkatesh R

Designation : Professor Higher Academic Grade
School / Centre : VIT Business School (Chennai Campus)
Department : Marketing - Chennai

Educational Details

DoMS, IIT Madras

PhD
Services Marketing
Graduated in 2006

SOM, Pondicherry University

MBA
Marketing & Systems
Graduated in 1988

Vivekananda College, University of Madras

B.A (Econ).
Marketing
Graduated in 1986

Post Doctoral Experiences

16 years

Research Details

Areas of Specialization
  • Marketing
  • Consumer Behaviour
  • Social Entrepreneurship
  • Services Marketing
  • Retailing
  • Healthcare Management

: https://orcid.org/0000-0002-0862-899X
: http://www.scopus.com/inward/authorDetails.url?authorID=57189098699&partnerID=MN8TOARS
: https://scholar.google.com/citations?user=EYoOFWsAAAAJ&hl=en#d=gsc_md_hist&t=1660633712431
: 5
: 5

Books / Book Chapters Published Details

Title Publisher Published Year
1. Business Intelligence and Cloud Computing: Benefits, Challenges and Trends; Global Virtual Enterprises in Cloud Computing Environments; ISBN: 13: 9781522531821; Year: September, 2017; Authors: Dr. R. Venkatesh and Sudarsan Jayasingh IGI Global, USA 2017
2. Transformation of Business through Social Media Year: September, 2017 Social Media Listening and Monitoring for Business Applications Authors: Dr. R. Venkatesh and Sudarsan Jayasingh IGI Global, USA 2017

Awards & Recognitions Details

  • Best research paper award in the International Conference in Bangkok, Thailand during March, 2020.

Other Information

Editorial Experience : Consulting Editor, The Icfai University Journal of Consumer Behaviour – 2005 - 08