Dr. Saju B

Designation : Associate Professor
School / Centre : VIT Business School (Chennai Campus)
Department : Marketing - Chennai

Educational Details

University of Calicut

BSc
Physics
Graduated in 1998

Bharathi University

MBA
Marketing &Systems
Graduated in 2000

VIT University

PhD
Marketing
Graduated in 2016

Post Doctoral Experiences

Research Details

Areas of Specialization
  • Brand strategy
  • Growth Marketing
  • Customer journey & digital experience
  • Start-up strategy

: https://orcid.org/0000-0001-8628-7599
: https://www.scopus.com/authid/detail.uri?authorId=56460392100
: https://scholar.google.com/citations?user=tOhmdAUAAAAJ&hl=en
: 4

Completed Consultancy Project Details

Title Funding Agency
Market Potential Analysis and Supply chain redesign for private company

Books / Book Chapters Published Details

Title Publisher Published Year
Zomato: Hyperlocal Battle for Online Food Delivery Ivey Publishing, Canada 2020
Olacabs: Riding on a High Ivey Publishing, Canada 2015

Awards & Recognitions Details

  • Visiting Scholar/ Faculty, Summer Academy- University de La Salle, Bogota DC, Colombia, 2018

Other Information