Dr. Anuradha A

Designation : Associate Professor Senior
School / Centre : VIT Business School (Chennai Campus)
Department : VITBS - Chennai Campus

Educational Details

Bharathiar University

PhD
Marketing
Graduated in 2014

Avinashilingam University

MBA
Marketing and Systems
Graduated in 2005

Avinashilingam University

M.Sc
Applied Economics
Graduated in 2003

Research Details

Areas of Specialization
  • Quantitative Marketing and Economics

: https://orcid.org/0000-0002-1909-775X
: https://www.scopus.com/authid/detail.uri?authorId=57223989913
: https://scholar.google.co.in/citations?user=z5sl66YAAAAJ&hl=en
: 5
: 2

Ongoing Funded Project Details

Title Funding Agency
University Seed Grant for a Project titled: Rebranding the Rental fashion through Metaverse and Multiverse Platforms ongoing

Patent Published Details

Title Application No.
SMART LUNCH PAIL FOR SCHOOL KIDS 202141003753 A

Books / Book Chapters Published Details

Title Publisher Published Year
Paradigm Change in Tourist Preferences Towards Evolving New Normal Tourism and Travel Trends IGI Global 2022
Raising Awareness of Responsible Consumption Through Fashion Rentals and Frugal intentions IGI Global 2022
Artificial Intelligence in Different Business Domains: Ethical Concerns “ in the book Exploring the ethical implications of Generative AI IGI Global 2024
Retail Vegetable Markets and Consumer behaviour – An Analysis Regal Publihers 2009

Awards & Recognitions Details

  • Outstanding Reviewer Award 2022 ( Emerald Literati Award )
  • Top faculty performer Award AY 2021-22
  • Research award for research contributions recognised by VIT, during the years 2017,2019,2021,2022

International Collaborations

  • Research Collaboration, Taylor’s University, Malaysia,2020

Other Information

Editorial Experience : Adhoc-reviewer for Emerald, Springer, Inderscience, SAGE, Elsevier....... The Millennium University Journal: Editorial Board Member,