Dr. Thangaraja Arumugam

Designation : Assistant Professor Grade 2
School / Centre : VIT Business School (Chennai Campus)
Department : Marketing - Chennai

Educational Details

Manonmaniam Sundaranar University, Tirunelveli

PhD
Marketing
Graduated in 2016

University of Texas & Great Lakes

Post Graduate Program (PGP)
Business Analytics and Business Intelligence
Graduated in 2021

Manonmaniam Sundaranar University, Tirunelveli

M.B. A
Marketing & HR
Graduated in 2008

Mano College, Tirunelveli

B.B. A
Business Administration
Graduated in 2006

Post Doctoral Experiences

Research Details

Areas of Specialization
  • Consumer psychology
  • Customer Experience
  • Customer Engagement and social selling. Marketing Analytics
  • Technology in marketing
  • Digital marketing
  • Consumer rationality
  • Social Media marketing
  • Content marketing.

: https://orcid.org/0000-0001-5496-7258
: https://www.scopus.com/authid/detail.uri?authorId=57192373271
: https://scholar.google.ca/citations?user=nVRzlYsAAAAJ&hl=en
: 1
: 5

Completed Consultancy Project Details

Title Funding Agency
Automated Digital Marketing Campaign Strategy Development INTGURUS

Patent Published Details

Title Application No.
A SYSTEM FOR FAKE NEWS DETECTION USING BIDIRECTIONAL ENCODER REPRESENTATIONS TRANSFORMER (BERT) MODEL 202041044837
MANAGEMENT OF DENSE CLOUD REMOVAL FROM LANDSAT IMAGES USING DEEP NEIGHBOUR-PIXEL EMBEDDING TECHNIQUE 202041047038
BRAIN TUMOR DETECTION IN PET SCAN IMAGES USING EXTENDED U-NET FRAMEWORK WITH VGG-16 ENCODER 202041047141
TAMPERPROOF DELIVERY SYSTEM 202141020323

International Collaborations

  • Verma, S., Garg, N. and Arumugam, T. (2022),
  • Sanjeev, M.A., Khademizadeh, S., Arumugam, T. and Tripathi, D.K. (2022),
  • Arumugam, T., Latha Lavanya, B., Karthik, V., Velusamy, K., Kommuri, U.K. and Panneerselvam, D. (2022), Portraying Women in Advertisements: An Analogy Between Past and Present. Am J Econ Sociol, 81: 207-223. https://doi.org/10.1111/ajes.12452
  • Sanjeev, M. A., Thangaraja, A., & Kumar, P. S. (2021). Multidimensional scale of perceived social support: validity and reliability in the Indian context. International Journal of Management Practice, 14(4), 472-484. 10.1504/IJMP.2021.116582

Other Information

Personal Website Link : https://sites.google.com/view/thangaraja/home