Dr. Sujatha Manohar

Designation : Assistant Professor
School / Centre : VIT Business School (Chennai Campus)
Department : Marketing - Chennai

Educational Details

IIT Madras

PhD
Marketing
Graduated in 2019

College of Engineering Guindy (Anna University)

MBA
Marketing & Operations
Graduated in 2014

NIT Trichy

B.E.
Electrical and Electronics
Graduated in 1999

Post Doctoral Experiences

Research Details

Areas of Specialization
  • Food Marketing
  • Marketing at Bottom of the Pyramid
  • Consumer Behaviour
  • Brand Crisis

: https://orcid.org/0000-0003-2757-7451
: https://www.scopus.com/authid/detail.uri?authorId=57197831190
: https://scholar.google.com/citations?user=XwWpvi4AAAAJ&hl=en‬‬
: 3

Books / Book Chapters Published Details

Title Publisher Published Year
Chapter on “SMART HOMES: Is it a luxury anymore?” in the book “Internet of Things Applications for Sustainable Development” CRC press 2022
Chapter in the book “Big Data Analytics and Artificial Intelligence in the Healthcare Industry”, ISBN10: 1799891720 IGI Global 2022
Chapter on marketing in the book ‘Thoduvanam thedi’(tamil), released by Kamal Hassan (organised by IIT Madras) for the grassroot women entrepreneurs 2020
“Role of Corporate Social Responsibility in Influencing Functional Food Choice in India: A Conceptual Approach” in book: “CSR Corporate Social Responsibility The New Paradigm”, “Sujatha Manohar, Dr.Varisha Rehman”, ISBN: 9789385936272. ‘’ Bloomsbury India 2016

Other Information