Dr. Sudheer Muhammed KM

Designation : Assistant Professor
School / Centre : VIT Business School (Chennai Campus)
Department : Marketing - Chennai

Educational Details

National Institute of Technology Karnataka

PhD
Marketing
Graduated in 2019

Pondicherry University

M.Com
Business Finance
Graduated in 2013

Calicut University

B. Com
Commerce
Graduated in 2011

Research Details

Areas of Specialization
  • Destination Branding
  • Service Marketing
  • Healthcare Branding and Consumer Behaviour

: (https://orcid.org/0000-0002-7337-2353)
: https://www.scopus.com/authid/detail.uri?authorId=57207571014
: https://scholar.google.com/citations?user=7jmm2XcAAAAJ&hl=en
: 2
: 1

Ongoing Funded Project Details

Title Funding Agency
INDIAN COUNCIL OF SOCIAL SCIENCE RESEARCH (ICSSR) – IMPRESS, AMOUNT 9,00,000 Status - 2019 – ongoing

Books / Book Chapters Published Details

Title Publisher Published Year
99 km – A Case of Crafted Communication Strategy. Taylor & Francis Group 2022
Medical Tourism and Market feasibility in emerging economy AIMS International 2015
India The Gen Next Medical Tourism Hub – A Cross Section Study into Its Motivations and Risk Concerns IIT Roorkee-ICRBS – 2017 2017