Dr. Padmavathy C

Designation : Associate Professor
School / Centre : VIT Business School
Department : Marketing - Chennai

Educational Details

National Institute of Technology - Trichy (NIT-T)

PhD
Quantitative Marketing
Graduated in 2013

SASTRA University

MBA
Marketing & HR
Graduated in 2008

Great Lakes Institute of Management and University of Texas at Austin

PGP
Business Analytics and Intelligence
Graduated in 2020

Research Details

Areas of Specialization
  • 1) Digital Marketing - Social Media Marketing 2) Artificial Intelligence (AI) and Marketing 3) Mobile Apps 4) E-Commerce (online shopping) 5) Banking and Services 6) AR - VR and Marketing 7) Branding 8) Sustainable (Green) Marketing 9) Services marketing 10) Technology-driven Marketing 11) Application of Machine learning in Marketing

: orcid=0000-0002-4168-3579
: 55239941200
: https://scholar.google.co.in/citations?hl=en&user=o-iTEoMAAAAJ
: 4
: 2

Books / Book Chapters Published Details

Title Publisher Published Year
The Role of Relational Mediators in the CRM-Performance Link: Evidence from Indian Retail Banks IGI Global - ISBN - 9781466662681 2015

International Collaborations

  • Research Collaboration - Kent State University, USA, 2018 - Research outcome - APJML - Emerald - IF (2018) - 3.9 - ABDC - A
  • Research Collaboration - University of Puerto Rico, USA, 2019 - Research outcome - JRCS - Elsevier - IF (2019) - 7.1 - ABDC - A

Other Information

Editorial Experience : Adhoc Reviewer for Management Journals - Elsevier, Emerald, and T&F Publishers - (ex: Computers in Human Behavior, European Journal of Marketing, Journal of Consumer Studies, and Journal of Promotion Management…)