Dr. Padmavathy C

Designation : Associate Professor
School / Centre : VIT Business School (Chennai Campus)
Department : Marketing - Chennai

Educational Details

National Institute of Technology - Trichy (NIT-T)

PhD
Quantitative Marketing
Graduated in 2013

SASTRA University

MBA
Marketing & HR
Graduated in 2008

Great Lakes Institute of Management and University of Texas at Austin

PGP
Business Analytics and Intelligence
Graduated in 2020

Post Doctoral Experiences

Research Details

Areas of Specialization
  • Consumer Behavior in the following areas 1) Digital and Technology Enabled Marketing 2) E-commerce 3) Green/ Sustainable Consumption 4) AI & Marketing 5) Public Policy

: orcid=0000-0002-4168-3579
: 55239941200
: https://scholar.google.co.in/citations?hl=en&user=o-iTEoMAAAAJ
: 4
: 2

Books / Book Chapters Published Details

Title Publisher Published Year
The Role of Relational Mediators in the CRM-Performance Link: Evidence from Indian Retail Banks IGI Global - ISBN - 9781466662681 2015

International Collaborations

  • Research Collaboration - Kent State University, USA, 2018 - Research outcome - APJML - Emerald - IF (2018) - 3.9 - ABDC - A
  • Research Collaboration - University of Puerto Rico, USA, 2019 - Research outcome - JRCS - Elsevier - IF (2019) - 7.1 - ABDC - A

Other Information

Editorial Experience : Adhoc Reviewer for Management Journals - Elsevier, Emerald, and T&F Publishers - (ex: Computers in Human Behavior, European Journal of Marketing, Journal of Consumer Studies, and Journal of Promotion Management…)