Dr. Arshiya Fathima MS

Designation : Assistant Professor Grade 1
School / Centre : VIT Business School
Department : Marketing - Chennai

Educational Details

Justice Basheer Ahamed Syeed College for Women

B.Com
Marketing
Graduated in 2016

MEASI Institute of Management

MBA
Marketing
Graduated in 2018

B.S Abdur Rahman Crescent Institute of Science and Technology

Ph. D
Marketing
Graduated in 2023

Post Doctoral Experiences

Research Details

Areas of Specialization
  • Marketing
  • Consumer Behaviour
  • Sustainability

: https://orcid.org/0000-0003-3438-0710
: https://www.scopus.com/authid/detail.uri?authorId=57652953800
: https://scholar.google.com/citations?hl=en&authuser=8&user=beh_vscAAAAJ
: 2

Completed Funded Project Details

Title Funding Agency
A Study on Inflation expectation and its linkages with socio-economic parameters in RBI Reserve Bank of India
Impact of copper smelters on employee health with reference to Tuticorin Sterlite plant AICTE & Govt. of TN

Books / Book Chapters Published Details

Title Publisher Published Year
A Descriptive Comprehension Study on Solar Energy, Solar Products, and Solar Products Marketing in Indian Context International Series in Operations Research & Management Science 2023

International Collaborations

  • Research & publication: Fathima MS, A., Khan, A., & Alam, A. S. (2022). Relationship of the Theory of Consumption Values and Flow with Online Brand Experience: A Study of Young Consumers. Journal of Internet Commerce, 1-29. https://doi.org/10.1080/15332861.2022.2109876
  • Research & publication: Fathima, A., Batcha, H. M., & Alam, A. S. (2022). Factors affecting consumer purchase intention for buying solar energy products. International Journal of Energy Sector Management, https://doi.org/10.1108/IJESM-04-2022-0002
  • Research & publication: Alam, A. S., & Fathima, A. (2022). Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India. International Journal of Energy Sector Management. https://doi.org/10.1108/IJESM-07-2021-0003

Other Information