Dr. Arshiya Fathima MS

Designation : Assistant Professor Grade 1
School / Centre : VIT Business School
Department : Marketing - Chennai

Educational Details

Justice Basheer Ahamed Syeed College for Women

Graduated in 2016

MEASI Institute of Management

Graduated in 2018

B.S Abdur Rahman Crescent Institute of Science and Technology

Ph. D
Graduated in 2023

Post Doctoral Experiences

Completed Funded Project Details

Title Funding Agency
A Study on Inflation expectation and its linkages with socio-economic parameters in RBI Reserve Bank of India
Impact of copper smelters on employee health with reference to Tuticorin Sterlite plant AICTE & Govt. of TN

Books / Book Chapters Published Details

Title Publisher Published Year
A Descriptive Comprehension Study on Solar Energy, Solar Products, and Solar Products Marketing in Indian Context International Series in Operations Research & Management Science 2023

International Collaborations

  • Research & publication: Fathima MS, A., Khan, A., & Alam, A. S. (2022). Relationship of the Theory of Consumption Values and Flow with Online Brand Experience: A Study of Young Consumers. Journal of Internet Commerce, 1-29. https://doi.org/10.1080/15332861.2022.2109876
  • Research & publication: Fathima, A., Batcha, H. M., & Alam, A. S. (2022). Factors affecting consumer purchase intention for buying solar energy products. International Journal of Energy Sector Management, https://doi.org/10.1108/IJESM-04-2022-0002
  • Research & publication: Alam, A. S., & Fathima, A. (2022). Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India. International Journal of Energy Sector Management. https://doi.org/10.1108/IJESM-07-2021-0003

Other Information