Dr. R Anbumathi

Designation : Associate Professor
School / Centre : VIT Business School
Department : VITBS - Chennai Campus

Educational Details

Pondicherry University

PhD
Systems
Graduated in 2015

Pondicherry University

M.B.A
Systems and HR
Graduated in 2010

Pondicherry Technological University

B.Tech
Chemical Engineering
Graduated in 2007

Post Doctoral Experiences

Research Details

Areas of Specialization
  • Marketing analytics
  • Data Science
  • consumer Behaviour
  • Knowledge Management

: https://orcid.org/my-orcid?orcid=0000-0002-8329-9890
: https://www.scopus.com/authid/detail.uri?authorId=57192889144
: https://scholar.google.com/citations?user=Rrye6tAAAAAJ&hl=en&oi=sra
: 2
: 2

Books / Book Chapters Published Details

Title Publisher Published Year
Friendship to Kinship-Evaluating the Role of Consumer Brand Engagement to Promote Brand evangelism IGI Global 2020

Awards & Recognitions Details

  • JRF and NET- University Grants Commission (UGC)-June 2011

Other Information